Advertising and Promotion - Hnd - Free Essay Example

Sample details Pages: 17 Words: 5031 Downloads: 5 Date added: 2017/09/11 Category Advertising Essay Did you like this example? Task 1a. Explain the structure, roll and relationship between parties in the communication industry. Communication industry is a collection of firms that attempt to inform, persuade and remind consumers about the products and services of various organisations. Don’t waste time! Our writers will create an original "Advertising and Promotion Hnd" essay for you Create order It is the voice of the company brands to make relationships with customers by having a feedback from them. In a communication process feedback is as much as important as the message. In this process of communication there are different types of organisations and people that accomplish various tasks to complete this cycle. We can simply them by drawing a structure as follows. The client is the organisation who needs to sell the products to target audience through an advertising campaign. They are selecting the agencies for that and discussing the plans with them for a better communication. They finance the whole process of advertising and promotions. And also evaluate and control the campaign. There are two types of agencies which are advertising and promotional. They are providing the information about the current market situation to the client organisations to achieve their targets. Advertising agencies are giving concepts and create attractive advertisements for target customers to each and every product. Promotional organisations are doing various types of promotional activities like sponsoring games and events, street promotion, promotions inside shopping centres etc. And also they are acting as an additional resource to the client organisations by doing all the administration and accountancy for the advertisements and planning, implementing, monitoring and evaluating the procedures for promotions. There are different types of media organisations which are used to provide information and persuade customers to buy products and services. Nowadays internet, television, radio, magazines and news papers are providing most of the information to customers. When choosing a media for advertising agencies should know the cost, target audience media habits, product and message characteristics for better performance. There are such organisations that are providing extra services to advertising campaigns. Some of them are printing media, promotional gift suppliers, exhibition organisers, coordinators for promotional activities. They are an extra category to support the process and sometimes cover the whole part of the campaign. Target audience is the most important part of the advertising process which can be mass market, special market or niche market. Client should be very careful when selecting the media and the advertising concepts for the products according to the target market. They can get the feedback from them for the improvements and free publicity from them if it is an attractive and worth product for their money. In this whole process the client and agencies are having a direct relationship to accomplish the tasks. But target customers are having an indirect relationship with client through the media. And some promotional activities customers are having an indirect relationship through agencies or special service providers. That is an easiest way of getting feedback immediately by evaluating the customer rates. Task 1b. Identify the current trends in advertising and promotion and evaluate their impact. Nowadays the advertising and promotional market is more competitive than past. There are lot of agencies which provide information to customers for their accomplishment of needs. And also more clients are using advertising as a specific way to introduce and promote their products and services. People are using easy ways to gather information like television, internet, radio etc. And the media is doing a huge task to communicate the people through their advertisements. Most of the clients are doing direct marketing through the internet by direct mailing to all the service users of mail browsers such as yahoo, Google, etc. And also they are using community web sites like My space, Face book, Twitter to promote and advertise their products. Some of the advertisements are coming as pop ups when we are opening another web site or when we are working in another web site. Some clients are using public places to promote the products. Ordinary billboards are used in special ways such as flashing screens and some parts are coming through the boards to front or side. And also they are using public spaces to show their advertisements such as garbage cans, parking meters, elevators, airline snack packages, toilets, bicycle racks etc. In the shopping centres some promotional campaigns are taking place to persuade customers to their products. And also the name boards of shops are using as an advertising tool. The clients are providing the boards free of charge with their name on it and pay for the shop owner to promoting their products. The same thing is doing by using public transport services and private coaches also. Nowadays advertisements are very attractive and using less time. And also they are using musical backgrounds to attract customer concern. And also clients are using music videos to promote their products. In music videos we can see some products are showing by the actors and musicians for the purpose of persuading the customers. And also they are sponsoring reality shows like X factor, got talent etc. Some elide class products are promoting in fashion shows, parties for high class people and some first class shopping malls and hotels because their target market is different than the mass market. From all of these current trends we can recognize the advertising industry is more competitive and target oriented. And also people are having a habit of getting information through the campaigns. Task 1c. Use models to assess the impact of advertising and promotion on customer behaviour. Advertising and promotion is the major key to introduce and remind the products to the customers in a persuading way. The first model is a simple model that shows the exchange between marketing company and the customer. This simple model of exchange gives the main idea in a market place that information and money flows throughout the procedures. Marketing company promotes the products and services and when the customer gets that information he buys the products which lead the company to get revenue. Simultaneously marketing company get the feedback from the customers which is more valuable for future plans. But this model is not having a higher persuading power among the mass market although it gives the information about the products and services. If they used attractive advertising campaigns it would be more profitable and it can change the buyer behaviour. The other effective models are response hierarchy models that describe the three mental stages of a human that need to be passed to buy a product. These stages are, †¢ Cognitive †¢ Effective †¢ Behaviour The first model is called AIDA. It describes the desire that build in the customers to purchase the products and services. In this model advertising and promotion is used to make an attention about the products in customers mind and interest in features. Then a desire is growing in the mind to buy the product. This is an effective way to persuading customers to change their behaviour to buy different products. There is another model in hierarchy called DAGMER. It persuades the customers by giving the awareness of the products and services in a comprehensive way. This is more effective in innovated products that want to be informed entirely to customers. By considering all the models of advertising and promoting the products and services there is a huge impact on customers to choose their day today needs and wants. As there are multiple choices in the market customers can change their buying behaviour by gaining the information from most attractive advertisements and promotion campaigns. And also it changes the mind of the customer to buy not only their needs and wants but also the luxurious products and services to comfort thier life style. Task 2a. Explain and demonstrate how advertising can be designed to differentiate, remind, inform and persuade. Advertising is a form of presenting and promoting the ideas, goods or services to the mass through several media such as television, magazines, news papers, radio, internet etc. It is used by business and non profit organizations to communicate their ideas and information about their products, services and events. Most of the organisations doing their advertising campaigns through agents. But some mega companies such as Coca cola, Unilever have their own advertising departments. The advertising process can be briefly explained as follows; [pic] The objective of the advertising process is to fulfil the task of communicating the message to the target market in an effective way. So that advertising companies are used three different ways to design their advertisements. These are; †¢ Inform †¢ Persuade †¢ Remind The informative advertising is used to give the information about the new products and services to the market. It gives all the features of the products such as price, performance, company details, available places, and so on. And also this design is used to re launch the old products with modern features and services. As an example when a company introduces technical products such as new mobile phones, the advertisement includes all the added features and the operating information. The persuading advertising is used to attract the customers to a certain brand or category of products which has lots of competitors in the market. These advertisements show the benefits of using the products and services to convince the customers to buy their brands. And they are trying to differentiate their products from the other brands by comparing directly or indirectly. Most of the supermarkets such as Tesco, Sainsbury’s, Asda, and Morrisons are also use these types of advertisements to compare their goods and services with others. The reminder advertising is used to remind the customers about well established products and services to maintain the interest and awareness to do their business smoothly without any failures. The world famous brands such as Coca cola, Carlsberg, and Sony spend most of their profits for advertising and promotional techniques to maintain their position in the market. Nowadays advertising is used to differentiate the same products in different brands such as milk, yoghurt, chocolate, cosmetics, shampoo, garments etc. And also retailers entered into databases in web sites such as compare. com, confused. com to compare their products with the others and give the privilege to the customer to choose the right product at right price. Task 2b. Evaluate appropriate uses and applications for advertising in two given situations. Advertising is used in different situations to convey the ideas of clients in different media. In every situation client must use appropriate ideas and concepts and also the media to attract the consumer’s attention for fulfilling the objectives. I. Advertising of changes and novelty When introducing a new product to the market advertising is doing a major role of giving information and attract the consumers to the product as well as adding new features to the existing products. If the products are innovative, inventions or new introduces advertising campaign must be more informative rather than giving confused ideas about the product. The house hold products such as television, car, radio, IT products, luxury products are fully depend on the attractive advertising. When consumer gets the idea of using the new products they try to change their behaviour to enter the innovative features of new products. In that case company should be careful about the price, distribution and awareness of the product that affects consumer’s buying behaviour. When doing advertising campaign it should be clear and to the exact point for products that available in the market. It also should show the importance and benefits of using the new brand. II. Advertising in competitive markets This is important to maintain the market share and the consumers’ awareness and preferences in competitive world. And also it helps for producers to stable in the market. This type of advertising is used where many alternative products and brands are existing for same functional situations such as basic needs of consumers. For gain the market share clients use comparison and criticism in their advertisements. Large supermarkets focus their advertisements for comparing the prices of a shopping basket with the competitors. It is more suitable because people are price sensitive and there are no legal issues for comparison. Other than that competitors use huge promotional campaigns for their declining products through daily news papers, magazines, TV channels as well as their own business premises to maintain and build their market share. Task 2. c Evaluate the role, organisation and functions of agencies in the advertising process. Advertising agency is a service provider to a company that need to sell their products to the market through advertisements or promotions. The agencies are independent from the client and make the plan, create the advertisement, and sometimes do the promotions after doing a market research. There are several types of agencies in advertising field such as; †¢ Full service agencies This provides a full service to the client such as planning, creating, producing, choosing and buying media for the advertisement. And also sometimes implement the promotional techniques and market researches. It’s providing a combination of all the activities that client doesn’t want to go here and there for achieving the target. †¢ In house agencies Some organisations have their own advertising departments to handle all the activities to create and implement the advertisements. It’s called as in house and more suitable for worldwide organisations such as Coca cola, KFC etc. †¢ Creative hot shops These agencies are providing the creative ideas and solutions to produce the advertisements and plans for implementing it in an attractive way. †¢ Media independents These are media experts who plan and buy the media for advertisements. They buy the air time from TV, radio and other sources and sell them to clients for implementing their advertisements. †¢ A le carte These agencies are providing service packages to the clients as they can choose the different services from them. Some includes market research, planning and creating. And some includes the producing the advertisements with them. Advertising agency must complete several functions to accomplish the task of the clients. They have different departments to do the accounting, research, creative planning, and media planning. †¢ Account Management This is the connection between the agency and the client to handle all the decisions regarding the advertising campaign. It’s representing the client’s point of view in the agency and understands the business, marketing needs and build up the strategies to accomplish client’s objective. Creative Team The designing part is being done by creative team. It has the responsibility to generate the ideas, design the concepts and finally make the advertisement as much as attractive to the target market. And also it should be described the client’s need of advertising. For that creative team is consisting of graphic designers, computer programmers, copy writers, audio and film producers and so on. †¢ Researches This is used to assess client’s market situation, customer views and competitors before doing an advertising campaign. And also they assess advertising concepts in early stage of advertising with selected members of the target market to choose the most appropriate concepts. After implementing the advertisements researches are taken place to measure the success of the campaign and identify the barriers. †¢ Media Planners Media department has two major functions which are planning and buying. They should plan the size, cost structure, time schedules and all the major work of the advertisement. And also buy the best media for the campaign that more attractive to the target market and negotiate the best deals with them. Full service agencies are dealing with all the functions of advertising. Rather than using a full service agency clients can use creative hot shops for specialist creative ideas. And also media independents for all the media work and so on. Sometimes it gains benefits for the campaign. Task 3. a b Differentiate between the characteristics and objectives of the various below-the-line promotional techniques  and  recommend the use of individual techniques in two commercial situations. Below the line promotional techniques are short term, non media promotion which is largely persuaded the consumers to change their buying behaviour. It can be more effective when pressurized the marketing team to work in a limited budget for a given objective and also cost efficient to communicate with the target market for various products. It is important to promote fast moving consumer goods as well as the industrial products. The most common below the line techniques are; [pic] †¢ Personal Selling Most of the telecommunication networks use this below the line technique to increase the customer base and the market share. They use different types of sales forces to deal with the customers directly. Some are working inside the premises and making contacts via telephone and e-mails. We can observe their work in last months of a mobile contract period as they trying to keep the existing customers by giving full details about new offers and services and also new models of phones which they can gain free of charge. Some of the sales forces go to the customer and persuade them to buy the products and services. We can see them in big shopping centres, at the bus stops in busy areas, and fun fairs etc. And also pharmaceutical companies use the sales representatives to inform their brands and various medicines to physicians and other pharmacies as a part of personal selling. Some organisations use to maintain a contractual sales force including agents, dealers, and brokers who get the commission for their sale. †¢ Public Relations Business organisations use this technique to persuade and remind the customers about their products and services. They use several methods according to the target market and the opportunity they can act more powerfully. We can observe in worldwide games such as foot ball and cricket, companies are sponsoring for the matches to gain a huge customer base and persuade them to buy their brand by growing a brand image. Most of them are sporty brands such as Coca cola, Nike, Adidas, Gillette, etc. Some organisations use exhibitions to display the items and services with full details to attract customers. Most of the exhibitions based on a subject as wedding, art, antique, and so on. In a wedding exhibition we can see all the industries are coming together such as clothing, floral arrangements, filming and photo albums, party ware, make up and cosmetics, food and serving and all the essential event takers. So it is useful and customers can make choices among all the competitors in a one place and also companies can get more benefits as they can directly contact to the people who interest on their products. †¢ Sales Promotion This is the most common way of promoting the products and services nowadays and customers are attracting to it so much. Most of the products use the method of half price as they want to increase their sales and also they use 3 for 2 method that customer can get 3 goods at the price of 2. All these numerical efforts are using to attract the customers to certain product lines and remain their brand names. All fast moving and competitive goods are using these types of promotions to get the competitive advantage. And also supermarkets use various methods to increase their sales as a whole. As an example we can see the Club cards in Tesco, Nector cards in Sainsbury’s, Bonus cards in Iceland which customers can collect points over their buying and get benefits such as vouchers, gifts, discounts when they reach to a certain level of points. And also they use the seasonal promotions such as Christmas, summer, Halloween, valentine, to attract the customers by giving competitive discounts. Direct Marketing These types of techniques are used in several organisations to market their product to the target customers in a well organised direct way. When launching new high class products such as jaguar, Aston martin, D G, they use direct selling as a conference or fashion show for high class people who can afford those products. And also companies use this technique to sell machinery and ot her equipments to another company by direct appointments and showing the products and usage to a selected range of customers. Advertising and all these below the line techniques are used in different ways in different organisations as we know the competence is so high and new products and services are coming to the market day by day. The organisations which use all the tactics and strategies to fulfil their objectives can survive in the market without fear of the competitors. All the others are losing their market share and customer base because they can’t compete with the newly developed brands that provide more customer satisfaction. Advertising and promotion is all about giving the opportunity to the customer to choose the suitable product or service at a reasonable price at the right time. The industry of communication is the way to achieve the customers in their busy lives to inform, remind and persuade them to lead the buying behaviour as they required. So that most attractive and competitive organisations can make the images of customers’ minds by using all these promotional campaigns. | | | | | | [HSBC sRILANKA] | | | Task 4. a Explain the principles and process of campaign management. Task 4 (b,c,d) Develop a promotional plan for a commercial Organisation. Use appropriate techniques. Also include how your campaign’s effectiveness will be measured. Process of Campaign Management †¢ Assess marketing communication opportunities. In this section we are to visualize the expectations of the target market. This is considered as the most important step of Campaign management. Furthermore we it is essential to identify to whom that we should send our message, whether it is to the current consumers, financial supporters or general public. †¢ Determine your objectives The chosen target market has to be captured by launching promotional campaigns by using short term or long term, deciding the ideal promotional campaign is based on in terms of the behaviors by people who have been integrated in our promotional communication. †¢ Determine your promotional mix The set up of the promotional mix includes as the centre where we have to create an interest among the buyers in order to make our promotional campaign a success. †¢ What communication channels to use Here we have to identify the market, demand for the product and the environment. We could use sport channels, business channels, internet popup, †¢ Develop your promotional message Developing the promotional message includes content, appeal, structure, and the format; this has to be implemented due to the target audience and the demand for the product or the service. †¢ Develop your promotional budget Here we have to set up the budget for the whole campaign, this includes all the aforesaid processes and especially the media planning and the mix of promotion that we have implemented will affect to the promotion budget directly. †¢ Determine campaign effectiveness This has to be documented by initialising the copy platform, situation analysis, and timetables. We can gain information from the reactions of the general public (target customers) whether they are satisfied with our product or service implemented by promotion campaign. CONTENT 1. Company Introduction (HSBC) 2. Company Analysis (SWOT) 3. Product Launching (Smart savings account) . Company Strategy (Pull) 5. Budget for the promotional campaign 6. Promotion Mix 7. Media Planning 8. Time table for the promotional plan 9. Evaluation Measurement HSBC –Sri Lanka HSBC-â€Å"Hong Kong and Shanghai Banking corporation† known as the worlds local bank, was incorporated in 1865 in Hongkong as a small bank with limi ted share holders and with a few customer base in the banking sector. In 19†s the organisation spread their network throughout the world by incorporating the bank in Asia Pacific – (1028 Branches), and Middle East Africa ( 275 Branches)Europe,( 2598 Branches) and America ( 4692 Branches). The HSBC became the one of the largest bank in today’s financial sector during the last decades HSBC started their operation in Colombo srilanka in July 1892 is one of the first banks in srilanka. HSBC has now spread their network everywhere with 24 express banking centres 14 branches. The premier centre is situated in the heart of the city. HSBC is the number one financial organizations in Srilanka who has the highest capital strength among the private banks. The main competitors of the HSBC are the Standard Charted Bank Commercial Bank. In addition to that there are number of local government banks The SWOT Analysis of HSBC Sri Lanka. The Strength: †¢ HSBC (The Brand name) is a multinational organization †¢ Recognized all over the world. †¢ The employees the high quality service they provide is strength for the organization. †¢ Banking facilities such as internet banking, 24 hour customer service, phone banking, and international money transfer service. Weaknesses: †¢ Does not have an island wide presence. †¢ All the branches are situated in the city of Colombo †¢ The native language (Mother language) does not use in any documents in the bank day to day activities. Opportunities: Opportunity to approach the untouched markets which are average income people low income people. †¢ In the existing market all the other banks are offering interest rates under 6% for savings accounts. But the HSBC has the opportunity capture the market by introducing a savings account with a higher interest rate. Threats: †¢ High Competition †¢ The p erception the image on HSBC is not positive among the community. People think it is a risk to invest in a private bank it is expensive. Most of them prefer to save their money in local government banks. The New Product:- Smart Savings. Product launching date: 14th February 2010 The promotional plan is for the newly introduce saving account which is known as Smart Savings. †¢ â€Å"Smart savings account has introduced as a teenage savings account with an attractive interest rate of 8% per annum the initial deposit required Rs 5,000. †¢ The savings account holders will be entitled for all the facilities which is providing by the bank. Promotional Plan for Launch the â€Å"SAMRT SAVINGS ACCOUNT† The Objectives of the promotional Plan. †¢ Differentiate the savings account from what others banks are offering †¢ Remind the â€Å"SMART Savings† when they are in the process of searching savings accounts information. Inform about the new product benefit †¢ Persuade the target group to open the savings account with HSBC. Type of the Campaign †¢ The campaign will run for three months. †¢ Burst Campaign for first two weeks the campaign will run with high frequency parallel with the product launch. †¢ Drip Campaign will run for remain ten weeks with less frequency. The promotional strategy that we are using for this campaign is Pull Strategy. Pull strategy Pull strategy is a part of promotional activity targeting at end consumers. This is persuading the target group by using below promotional mix †¢ Advertising. Sales promotions. †¢ personal selling †¢ Direct marketing Sponsorships. †¢ Public Relations The Budget The setup budget for the whole campaign is Rs 25 million. (? 1=Rs 185. 00) The factors which considered in order to determined the above budget are. †¢ The objectives of the campaign. †¢ The size of the target audience †¢ Based on previous year budget. organization perfor mance †¢ Based on competitors activities. [pic] The Promotional Mix Advertising Advertising is the main part of the promotion mix, and it`s uses various media to deliver the message to the customer. Advertising uses to create awareness. Therefore, they do use many methods of advertising to retain existing customers as well as to get the attention of new customers. HSBC could use different media to communicate their target audience. Such as; ? Television,: ? News Paper ? Bill boards, ? Sports Magazines/Fashion magazines ? Internet. Advertising in face book/ Yahoo /Google Sales promotions. This is short term method which most frequently used techniques in the market, which mainly concern of quantity of sales of a particular product. This mainly target to attract the fresh customer base. Examples: ? Free gifts for every account open during first month ? Bank will deposit Rs 500 as an opening amount if any account opens within first 2 weeks. ? All the account holders will entitled for a raffle draw to win a holiday package to Singapore with the best friend ? All the account holders can apply for a student loan for 10% interest rate. Personal selling Direct mails ? Sales presentations in Colleges ? Sales calls to HSBC existing customers who has teen age kids Public relation Sponsorships Public Relations help to tell good things about the organization to their target audience. Effective PR creates an emotional feeling in customers mind positive image. ? 0. 05% of the profit will contribute to the teenagers in Northern part of Sri Lanka who are affected by the civil war ? Sponsoring for inter school rugby tournaments/Cricket matches/Netball matches Types of Media Media Planning. Frequency Reach are the most important factors to be considered when deciding on media. Electronic Media: Advertising in Television: Advertising in sports channels/ Advertising in music channels Burst Campaign: Run spot advertisements every 15 minutes run detailed advertisement every 15 minutes continuously for two weeks (Between 5PM 8PM every week days) †¢ Run detailed advertisement in every one hour from 10 AM in the morning till 7 PM on weekends ( For two weeks) Drip Campaign †¢ Run Detailed advertisement every two hours between 5Pm to 10 PM week days for rest of 10 weeks â⠂¬ ¢ Run detailed advertisement in every one hour from 10 AM in the morning till 7 PM on weekends ( For the rest of 10 weeks) Radio Advertisement: †¢ Sponsoring for the karaoke singing competition organized by the radio channel Sponsoring for beach parties organized by the Youth radio channel ( Y FM) Electronic Moving Screen: †¢ Display advertisements in moving screens close by the main colleges in the city. Print Media †¢ News papers †¢ Magazines: Fashion magazines Sport Magazines †¢ Bus advertising †¢ Hoardings Bill boards Internet: Advertising in face book / yahoo / Google / hotmail |Time Table For The Promotional Plan Of SMART SAVINGS | | | | | | W 1 |W2 |W 3 |W 4 |W 1 |W 2 |W 3 |W 4 |W 1 |W 2 |W 3 |W 4 | |   |   |   |   |   |   |   |   |   |   |   |   |   | |Initial Research |   |   |   |   |   |   |   |   |   |   |   |   | |   |   |   |   |   |   |   |   |   |   |   |   |à ‚   | |Evaluation of search results |   |   |   |   |   |   |   |   |   |   |   |   | | Planning |   |   |   |   |   |   |   |   |   |   |   |   | |   |   |   |   |   |   |   |   |   |   |   |   |   | |Pre Advertising |   |   |   |   |   |   |   |   |   |   |   |   | |   |   |   |   |   |   |   |   |   |   |   |   |   | |Product Launch |   |   |   |   |   |   |   |   |   |   |   |   | |   |   |   |   |   |   |   |   |   |   |   |   |   | |Post Advertising |   |   |   |   |   |   |   |   |   |   |   |   | |   |   |   |   |   |   |   |   |   |   |   |   |   | |Evaluation Measurements |   |   |   |   |   |   |   |   |   |   |   |   | | Evaluation and measurement of the promotional campaign for the smart saving account The success of our promotional campaign of promoting smart savings accounts for the teenagers, can be measured by achieve the following factors, ? The number of new savings accounts that have been open during the promotional campaign. ? Number of feed backs received regarding the saving accounts. ? Numbers of accounts opening application forms that have been obtain by customers. ? The improvement of the customer based during the promotional period. ? The profit earned by the organisation during the promotional period and it’s contributed for the ultimate profit of the organisation.

The Trio Program - 997 Words

The Way to The Trio Program The Trio program is a program that is funded by Elgin Community College. Provides opportunities for academic development, help students with basic college requirements, and motivate students toward the successful completion of their postsecondary education. In the trio program a faculty member accepted to be interviewed the member was a manager for the Student Support Services their name was Steve Aguilar. Going deeper into what the trio is and what the program can do for students. The trio program has many great opportunities for students. A manger in the trio program named Steve Aguilar had answered three questions in the interview. How do you help the trio program? By helping with many events and future†¦show more content†¦SSS goal is to increase the college retention and graduation rates for current participants. 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Study skills offered through the program help TRIO students develop learning skills in areas such as time management,Read MoreAnalysis And Evaluation Of ENLACE NM And ELRIO Websites854 Words   |  4 PagesAccording to the analysis and evaluation of the ENLACE NM and SSS TRIO websites, both pertain to the same discourse community: educational programs. Both communities offer free services to students supporting them with their educational endeavors. A website is used as an essential communication tool to invite a specific population to become part of their program and reach their ultimate mission. Although ENLACE NM and SSS TRIO websi tes promote the importance of higher education, they differ in goalsRead MoreHigh School Students Between The Ages Of 14 And 18807 Words   |  4 Pagesstudy will use data provided by three federally funded TRIO programs; UNH Upward Bound, UNH Educational Talent Search and Keene State College Upward Bound. These three TRIO programs are federally funded and serve low-income, potential first generation college students. They all serve high school students who fall below 150% of the national poverty threshold and whose parents did not receive a four-year postsecondary degree. The three programs that would supply the data represent 25 high schools inRead MoreLibrary System Review of Related Literature1592 Words   |  7 Pagesspeakers on Career Panel presentations. Small groups could shadow a librarian for a day/week to observe first hand what the career entails. Program Proposal – College / University Collaboration Universities throughout the country have established programs to identify and work with students, usually junior high or high school students. The main goal of these programs is to get students into college. Many students may be at-risk and coming from populations that are considered at-risk economically, environmentallyRead MoreConcert1454 Words   |  6 PagesG.F Handel Trio Sonata in B-flat major Op.2, No 3: (Adagio/Allegro/Grave/Allegro) This piece was written in 1722 in London and performed in Convent Garden Theatre. G.F Handel (1685-1759) was a German-British Baroque composer whose works have been continuously played to the present. He is well-known for his orchestral suites and his chamber and vocal music. His most famous work is oratorio â€Å"The Messiah† C.P.E Bach Sonata for Oboe and Basso Continuo in G minor, Wq 135: (Adagio/Allegro/Vivace)

Now about surprises Essay Example For Students

Now about surprises Essay Surprises Surprise. This word brings forth images of parties and fun for everyone. Like, for Christmas, when children wake up in the morning to see the tree full of presents, they have a look of surprise. A surprise can be just about anything. It can be a cookie for a small child. A surprise for a pregnant woman could be a very frightening thing. To surprise a 90 year old person, would be for him/her to win the lottery because they would win $50,000 for the next twenty years. This would not only be a surprise, but ironic. It is ironic in the fact that he most likely wont even live long enough to receive all the money. A surprise to an arrogant man, might be to be wrong about something and look very humbled about it. Surprise to a fool might be waking up one day to see that they were not fooled by something. There are so many ways to surprise someone and there are so many that are still out there that I have not talked about. That is what is great about the element of surprise. For every surprise, there are Surprisers and Surprisees. Surprisers are the ones who are part of the orchestration of the surprise event. The surprisee is the one or the group to which the surprise is being aimed or focused in on. Surprises are very healthy, for they are full of spirit, creative mischief, are a lot of fun and usually, everyone involved is in on the creation or play. Now, sometimes, like at peoples birthdays, the surprisee never knows about it. Other times, they can feel it in the vibration of the person or people surrounding the person who is planning or orchestrating the event. However, when a surprise is in the wind, the neat thing about it is that everyone usually works together in this kind of amusing and prankish harmony to get the surprise to exert itself upon the object to which its being cast. The energy around surprise events is incredibly vibrant. Sometimes there are people, who, for the life of them, cannot hold the information, energy or level of the surprise that is being planned out and in so doing, end up ruining the pleasure and nature of it by leaking the initial conception or seed of the surprise event to those who it is intended for. These people are Big Poops! Now just what is a Surprise Apprentice? A Surprise Apprentice is a person who loves working on fun, creative, life giving, spirited surprises and has the ability to contain or hold the energy and information about the Surprise Event and sees to it that it all works out. If you ever have the opportunity to initiate, plan or be part of a wonderful surprise, please dont ruin it for all concerned. Either agree to carry it out or dont get involved. Did you know that women and children tend to be very good at orchestrating surprises? The element of surprise is essential to joke-telling in many ways. It can lead to a variety of reactions by the people hearing the jokes. They can be scared by it, shocked or even excited. When the surprisee is scared you are able to see this reaction by the look on their face. If it is one of fright, they were scared by the surprise in some way. A shocked look is one that the is looking at you and asking with their facial expression, How? An excited look is one that the person is very happy with the surprise and they are smiling and laughing at it. Surprise enters joke-telling at several different places. You can use the element of surprise at the beginning of a joke, to get the joke started. At the start of a joke, a way to surprise a person is that you could make a large noise to scare them and get them to listen or you could just use facial expressions, which could lead to a surprise. If you stick your tongue out at someone or stick your fingers in your ears or etc. .uabbb0408771f9f6f266cfc6dd9bae796 , .uabbb0408771f9f6f266cfc6dd9bae796 .postImageUrl , .uabbb0408771f9f6f266cfc6dd9bae796 .centered-text-area { min-height: 80px; position: relative; } .uabbb0408771f9f6f266cfc6dd9bae796 , .uabbb0408771f9f6f266cfc6dd9bae796:hover , .uabbb0408771f9f6f266cfc6dd9bae796:visited , .uabbb0408771f9f6f266cfc6dd9bae796:active { border:0!important; } .uabbb0408771f9f6f266cfc6dd9bae796 .clearfix:after { content: ""; display: table; clear: both; } .uabbb0408771f9f6f266cfc6dd9bae796 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .uabbb0408771f9f6f266cfc6dd9bae796:active , .uabbb0408771f9f6f266cfc6dd9bae796:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .uabbb0408771f9f6f266cfc6dd9bae796 .centered-text-area { width: 100%; position: relative ; } .uabbb0408771f9f6f266cfc6dd9bae796 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .uabbb0408771f9f6f266cfc6dd9bae796 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .uabbb0408771f9f6f266cfc6dd9bae796 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .uabbb0408771f9f6f266cfc6dd9bae796:hover .ctaButton { background-color: #34495E!important; } .uabbb0408771f9f6f266cfc6dd9bae796 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .uabbb0408771f9f6f266cfc6dd9bae796 .uabbb0408771f9f6f266cfc6dd9bae796-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .uabbb0408771f9f6f266cfc6dd9bae796:after { content: ""; display: block; clear: both; } READ: Do Antiterrorism Measure Threaten Civil Liberties? Essay, people can be surprised by it. .

WATER POLLUTION Essays (227 words) - Aquatic Ecology,

Nowadays, no part of environment has escaped the effects of pollution. The environmentalists warn that water pollution specifically is getting dangerous and harmful to nature and humanity. Thus, to help reducing this problem, we have to know the causes of this phenomenon and then find the suitable solutions. The clean and fresh water we drink takes a long way to reach us. Unfortunately, with oil spills from ships, and the dumping of waste and sewage into rivers and seas, And on beaches, it is getting dirty and weird. Because of this there are certain substances that have been thrown into water to get ride of pollution poisons. These substances are mostly bad for health. Therefore water pollution is leading to the death of plant, animal and human life. Since water is very important to life on our planet people all over the world are looking for ways to make it clean again. Recoiling is an effective solution. Rather than throwing the used products in rivers or seas we can recycle it and use it again. Sensitizing people to the danger of water pollution is very useful too. Also making laws that punish the responsible for pollution will help a lot. Finally, all humans, birds and animals can not live without clean water. That?s why we have to work hard to save and protect water

Alexander Fleming Discovers Penicillin

Alexander Fleming Discovers Penicillin In 1928, bacteriologist Alexander Fleming made a chance discovery from an already discarded, contaminated Petri dish. The mold that had contaminated the experiment turned out to contain a powerful antibiotic, penicillin. However, though Fleming was credited with the discovery, it was over a decade before someone else turned penicillin into the miracle drug that has helped save millions of lives. Dirty Petri Dishes On a September morning in 1928, Alexander Fleming sat at his workbench at St. Marys Hospital after having just returned from a vacation at the Dhoon (his country house) with his family. Before he had left on vacation, Fleming had piled a number of his Petri dishes to the side of the bench so that Stuart R. Craddock could use his workbench while he was away. Back from vacation, Fleming was sorting through the long unattended stacks to determine which ones could be salvaged. Many of the dishes had been contaminated. Fleming placed each of these in an ever-growing pile in a tray of Lysol. Looking for a Wonder Drug Much of Flemings work focused on the search for a wonder drug. Though the concept of bacteria had been around since Antonie van Leeuwenhoek first described it in 1683, it wasnt until the late nineteenth century that Louis Pasteur confirmed that bacteria caused diseases. However, though they had this knowledge, no one had yet been able to find a chemical that would kill harmful bacteria but also not harm the human body. In 1922, Fleming made an important discovery, lysozyme. While working with some bacteria, Flemings nose leaked, dropping some mucus onto the dish. The bacteria disappeared. Fleming had discovered a natural substance found in tears and nasal mucus that helps the body fight germs. Fleming now realized the possibility of finding a substance that could kill bacteria but not adversely affect the human body. Finding the Mold In 1928, while sorting through his pile of dishes, Flemings former lab assistant, D. Merlin Pryce stopped by to visit with Fleming. Fleming took this opportunity to gripe about the amount of extra work he had to do since Pryce had transferred from his lab. To demonstrate, Fleming rummaged through the large pile of plates he had placed in the Lysol tray and pulled out several that had remained safely above the Lysol. Had there not been so many, each would have been submerged in Lysol, killing the bacteria to make the plates safe to clean and then reuse. While picking up one particular dish to show Pryce, Fleming noticed something strange about it. While he had been away, a mold had grown on the dish. That in itself was not strange. However, this particular mold seemed to have killed the Staphylococcus aureus that had been growing in the dish. Fleming realized that this mold had potential. What Was That Mold? Fleming spent several weeks growing more mold and trying to determine the particular substance in the mold that killed the bacteria. After discussing the mold with mycologist (mold expert) C. J. La Touche who had his office below Flemings, they determined the mold to be a Penicillium mold. Fleming then called the active antibacterial agent in the mold, penicillin. But where did the mold come from? Most likely, the mold came from La Touches room downstairs. La Touche had been collecting a large sampling of molds for John Freeman, who was researching asthma, and it is likely that some floated up to Flemings lab. Fleming continued to run numerous experiments to determine the effect of the mold on other harmful bacteria. Surprisingly, the mold killed a large number of them. Fleming then ran further tests and found the mold to be non-toxic. Could this be the wonder drug? To Fleming, it was not. Though he saw its potential, Fleming was not a chemist and thus was unable to isolate the active antibacterial element, penicillin, and could not keep the element active long enough to be used in humans. In 1929, Fleming wrote a paper on his findings, which did not garner any scientific interest. 12 Years Later In 1940, the second year of World War II, two scientists at Oxford University were researching promising projects in bacteriology that could possibly be enhanced or continued with chemistry. Australian Howard Florey and German refugee Ernst Chain began working with penicillin. Using new chemical techniques, they were able to produce a brown powder that kept its antibacterial power for longer than a few days. They experimented with the powder and found it to be safe. Needing the new drug immediately for the war front, mass production started quickly. The availability of penicillin during World War II saved many lives that otherwise would have been lost due to bacterial infections in even minor wounds. Penicillin also treated diphtheria, gangrene, pneumonia, syphilis, and tuberculosis. Recognition Though Fleming discovered penicillin, it took Florey and Chain to make it a usable product. Though both Fleming and Florey were knighted in 1944 and all three of them (Fleming, Florey, and Chain) were awarded the 1945 Nobel Prize in Physiology or Medicine, Fleming is still credited for discovering penicillin.

Wellbeing And Autistic Spectrum Disorder Essays

Wellbeing And Autistic Spectrum Disorder Essays Wellbeing And Autistic Spectrum Disorder Essay Wellbeing And Autistic Spectrum Disorder Essay I work as the Health A ; Safeguarding Manager at a residential school for kids aged 5-19 with Learning Disabilities. Over 50 % of these have a diagnosing of Autistic Spectrum Disorder ( ASD ) . For the intent of this TMA I am traveling to concentrate on those of this group who have severe larning disablements and associated disputing behavior and are placed with us as a 38 hebdomad residential arrangement ; hence traveling place to household during school vacations. This amounts to 42 % ( 20 ) of the entire population I work with. ASD is defined as holding communicating jobs with address, facial looks, gestures, and organic structure linguistic communication ; jobs in societal interaction such as relationships, hapless societal accomplishments, deficiency of apprehension and empathy/insight, and inappropriate oculus contact ; and jobs with flexibleness of idea, being stiff and immune to alter, and showing obsessive and ritualistic behaviors. OASSIS describes ASD as compromises childhood, and has a ruinous consequence on mundane life.A It impairs effectual communicating with and understanding of others, societal ability and flexibleness, and sets apart those with ASD from their more normal equals ; it besides gives rise to high degrees of anxiousness ( World Wide Web. oasis.co.uk ) . How so to analyze the significance of wellbeing and show the publicity of this in a group of kids and immature people already at a disadvantage through how their diagnosing impacts on them daily. As wellness and well-being is an of import portion of my function I thought it peculiarly relevant to concentrate on this more complex group who can non pass on their demands and wants efficaciously. What is wellbeing? The Cambridge Dictionary Online defines wellbeing as the province of experiencing healthy and happy , which fits with my initial ideas on the significance of this. But, as discussed in Unit 5 of Block 2 the term is a wide one and based on a more holistic attack ( K346, Block 2, Unit 5, p.68 ) . Health plays a big portion in a individual s well-being, with wellness in itself being a wide topic. Health covers both physical and mental/psychological wellness. The BMA ( 2006 ) cited a scope of factors that can impact mental wellness, such as exercising, diet, speaking about feelings and larning new accomplishments, entree to originative activities, and the environment a individual lives in ( K346, Block 2, Unit 10, Activity 10.9, Child and Adolescent Mental Health: a Guide for Healthcare, p. 33 ) . This fits with the holistic accent of the term as it is based in the basic demands of mundane life. In my workplace we were, up until April 2011, inspected by OFSTED under the five results from Every Child Matters: Change for Children that the Department for Education and Skills ( 2003 ) stated were cardinal to wellness and well-being in childhood. These were, as listed in Unit 5 ( K346, Block 2, Unit 5, p.69 ) Bing healthy Staying safe Enjoying and accomplishing Making a positive part Achieving economic well-being Indeed, the personal attention files for our immature people were based on these results which placed wellbeing at the Centre of service bringing, and aimed to supply grounds that wellbeing was being monitored, addressed and promoted. We now know that ECM is defunct and it appears there will be more accent on safeguarding and cultural and diverseness demands from an inspectorate point of position. This is following the Munro Review into Child Protection ( hypertext transfer protocol: //www.education.gov.uk/munroreview/ ) which is presently driving the policy in monitoring and farther developing societal attention services for kids and immature people. I feel this so demonstrates that the significance of wellbeing on paper in my workplace and company is led by the current policy driver and inspectorate outlooks. Indeed, attention staffs are being asked to get down looking at accommodating attention files to show grounds that the new cardinal results during review are covered within the certification available. This so appears to be policy led instead than led by the demands of the kids and immature people we care for. Bradshaw and Mayhew ( 2005 ) compartmentalise wellbeing into four groups. Physical wellbeing which includes diet, maltreatment, disregard, mortality, morbidity and accidents ; cognitive well-being related to education attainment ; behavioral well-being related to alcohol, drugs, baccy and offense ; and emotional well-being related to mental unwellness, self-esteem and felicity ( K346, Block 2, Unit 5, p.68 ) . I would reason this concept of wellbeing encompasses best the wide significance of such a subjective term, and though policy accent may alter, new constructs can be incorporated into at least one of the four groups. Before I look at the significance and publicity of wellbeing within my chosen group based on Bradshaw and Mayhew ( 2005 ) wellbeing groups, I besides need to see how well-being is measured for this group. Subjective tools such as a Quality of Life Tool as discussed in activity 5.6 and 5.7 ( K346, Block 2, Unit 5 ) rely to a great extent on kids and immature people holding the cognitive ability to be able to reply the simple inquiries. My chosen group map at a really low degree and utilize augmentative communicating AIDSs such as Picture Exchange Systems ( PECS ) merely to let them to hold a successful twenty-four hours without intensifying anxiousnesss. For this group of people their wellbeing depends on placing schemes to understate their anxiousness, this is a precedence. I would reason that a step of wellbeing for this group is based on the recording of what they have been able to entree and accomplish daily without presentations of disputing behavior. Though I concur with Action for Children s stance that kids s positions need to be listened to in estimating their positions on their ain well-being ( K346, Block 2, Unit 5, Activity 5.4 ) , the profound communicating troubles within this group make immense barriers to enable this. By interceding closely with the parents and other professionals involved in the attention of my identified group we are able to advance their personal well-being through the voices of those closest to them. This was felt to be of import in Annette Koshti-Richman s article Listening to parents and carers of kids with disablements which emphasised the demand for professionals to keep unfastened communicating channels with parents ( K346, Block 2, Unit 9, Activity 9.13 ) . My ain experience has shown me that parent s discovery, or are still happening coming to footings with their kid holding an ASD diagnosing really hard. As described in Unit 9 ( K346, Block 2, Unit 9, p.106 ) parents speak of a sense of loss-of the possible activities, accomplishments and escapades that the kid will non be able to hold .. By keeping communicating channels with parents, and recommending for the kids within the wellness services that can happen their ambitious behaviors hard to pull off ( a barrier to wellbeing ) , the well-being of both the kid and parent/s is promoted through family-centred attention. In unit 7 ( K346, Block 2, Unit 7 ) we looked at resiliency theory based on doing good despite inauspicious fortunes , which focuses on kids s strengths instead than exposures ( K346, Block 2, Unit 7, p.91 ) . Though the parents of my mark group do by and large hold high outlooks for them, the immature people s exposures are overpowering and bound development of resiliency. They have no penetration into how their behavior impacts on others, or if others behaviour is harmful to them. They have no job work outing or life- accomplishments and need motivating from a cardinal grownup at all clip to run into their basic day-to-day life demands. The accent is more around maintaining safe ; but in making so we are restricting their experiences based on their behavior presentation and unwittingly non advancing resiliency. For the parents resiliency is promoted. As this group pass the school-holidays at place the bulk of parents have support from paid carers which provides consistence and supports the parent s well-being. This provides modus operandi for the immature people so advancing their well-being. We can mensurate whether their degree of well-being is maintained through vacation periods by whether parents have to entree the exigency contact for support due to escalation in behavior, or return early to school on an exigency respite footing. To avoid this parents are encouraged to take portion in developing behaviour support programs which can go on over the vacation periods. Returning to Bradshaw and Mayhew ( 2005 ) wellbeing groups how is wellbeing promoted or challenged within my mark group? Physical well-being: in activity 6.11 we looked at the wellness of kids in attention ( K346, Block 2, Unit 6, Activity 6.11 ) . The article by Rodrigues ( 2003 ) indicated that kids in attention have higher physical and mental wellness demands and that local attention services do non run into these demands. Unmet needs encompassed alveolar consonant, GP, and optician. Through service degree understandings we guarantee wellness appraisals are completed six-monthly, our GP visits hebdomadally to help building-up a curative relationship with the immature people helping wellness monitoring and signposting to secondary attention services. Our tooth doctor is a specific larning disablements dentist pro-active in run intoing unwritten wellness demands. An optician visits yearly and is adept at function drama and accommodating trials to single tolerance degrees. I therefore feel we do non hold any unmet wellness demands in a group in attention with complex demands. Due to a profuseness of hazard appraisals and a civilization of continual dynamic hazard appraisals accidents are minor ; hurts tend to happen in staff due to aggressive behaviors. Diets are individualised and height and weight are closely monitored. Due to the stable and monitored environment the immature people are in, disregard and maltreatment is non in grounds. This may be more of a hazard during school vacations when parents have the force per unit areas of caring for the immature individual. Cognitive well-being: through being placed with us cognitive wellbeing has been identified as a concern and documented within statements of educational demands. Through statutory reappraisals this is monitored and governments are happy that they attend school daily. The educational attainment of my mark group is improbable to of all time be that above a three twelvemonth old. Through the Education Act 1996 ( www.legislation.gov.uk ) for those aged 5-16 instruction is mandatory. Due to the low degree of operation of this group it is difficult to show how their cognitive well-being is being addressed via schoolroom activities. The school does integrate a life-skills attack concentrating on bettering self-care accomplishments which will be more good to them in maturity, therefore bettering long-run well-being. Behavioral well-being: within my group entree to drugs, intoxicant and baccy is limited. The immature people are neer entirely within the residential environment or in the community. Their behaviour presentation when dying and therefore disputing creates barriers to overall well-being and may take onto the demand for drug therapy ; when inauspicious side-effects develops this so impacts on well-being. Emotional well-being: in Activity 5.6 ( K346, Block 2, Unit 5 ) we looked at what is of import in stripling s quality of life ; relationships with equals was found to be really of import. Due to my groups really hapless societal accomplishments their relationships tend to be merely with the grownups caring for them. I can happen no research that demonstrates deficiency of equal support for this group is damaging to them, possibly as they lack the penetration to seek it out in the first topographic point. In activity 10.3 ( K346, Block 2, Unit 10 ) we examined psychological emphasis and anxiousness in immature people and how this impacts on wellbeing. Inability to develop accomplishments in deciding jobs and stressors was found to be damaging. My group live in a ageless anxiousness province and can non get by with the slightest alteration. Their emotional well-being is continually undermined through their status. By supplying an environment that is unagitated and familiar and fixing them for alteration we try to equilibrate this facet of well-being, though it is a changeless challenge. In activity 10.6 the nature of kid and adolescent mental wellness jobs ( K346, Block 2, Unit 10 ) the article discussed that those with terrible larning disablements have a high incidence of mental wellness jobs every bit good as their upset. We monitor mental wellness through our service degree understanding with CAMHS. The complex demands of this group mean they receive regular reappraisals. In decision the significance of wellbeing in this group is difficult to specify due to their associated jobs through their diagnosing. Though their well-being is promoted through robust wellness monitoring and run intoing their daily life demands, we can non supply any longer than that as they can non pass on their demands more to the full. They are to the full safeguarded to such an extent that their every move is monitored ; and for this group of immature people I feel this is necessary as to make any other would direct them gyrating as they are unable to get by with the normal challenges of mundane life, and that in itself would be barbarous.

Renaissance Essay Example | Topics and Well Written Essays - 500 words

Renaissance - Essay Example All these paintings are extremely soothing as they, "appeal to both the mind and spirit" (Portrait of the Artist). These paintings reflect the artist's unique and personal style. The painting that I have chosen, 'Madonna and Child with Adoring Angel' (Tempera on panel, Norton Simon Art Foundation), is exceptional for its three dimensional effect as obtained by the view of the country-side in the background as seen through the window arches. Equally brilliant is how the artist has captured the expressions of love, tenderness and adoration on the faces of his three subjects. The attention paid to the surroundings in the form of the pillars and arches also lend authenticity to the entire composition. All these aspects combined give depth and perspective to the painting as well as a sense of realism, which was a hallmark of art of this period. The artist has gone in to minute detail in every aspect of the painting - be it the main subjects, the overall setting and even the decorative aspects. For example, the depiction of the decorations on the panels and arches makes one fell as if one were actually present in the room.